Bolshoy Razgovor is the project by the School of Great Books (Russian intellectual community, over 10,000 members). It's an event series which combines intelligent entertainment with a set of unique tools for building a new self.
School of Great books
'Bolshoy Razgovor' can be translated as an 'Big Talk'. Therefore, for the Big Talk the big bold logo.
The continuity of letterforms is inherited from the School of Great Books logo, the main brand